Consultation, eh? Asking the punters what they want. Has to be a good thing, surely… Well, not always.
Tourism chiefs in Suffolk asked members of the public to submit iconic images that ably represented the county.
No doubt folk at Choose Suffolk were looking for favourite photographs of landscapes, people, or products that would promote the county as an attractive place to visit.
Most got into the spirit, too, nominating images of coastal beach huts, historic buildings and figures like former Ipswich Town manager Sir Bobby Robson
However, the most popular nomination was Dani Filth, the self-styled 'crypt-crawling' frontman of death metal band Cradle of Filth, which was formed in Suffolk in 1991.
Filth recorded over 13,000 votes by having his image clicked on the Suffolk Icons website.
Second placed iconic image was not so inspiring, either: Broomhill swimming pool - a near derelict 1930s former lido in Ipswich - with 2,055 votes.
So what have Choose Suffolk done in response? Selected their own top 20, of course.
The public can now vote on more wholesome images, such as Sutton Hoo, racing at Newmarket, Suffolk Punch heavy horses, and the Woodbridge Tide Mill.
Tim Passmore, the interim chief executive of Choose Suffolk, said: ‘As a user-generated gallery, the site was designed to engage with visitors and encourage their participation. We are encouraged this remit has been successful.’
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